Upgrade Your Upgrade Potential

"The best resource I know for ‘tricks’ is Mr. Upgrade."

- New York Times

Discover Mr. Upgrade’s
Proven Fast-Track Framework for Both Upgrading Trips - And Any Other Goal In Life That's Possible

Discover the Straightest Line Between Where You Are & Where You Want to Be
Your Upgrade GPS^TM

Forget What You Know About Upgrading Your Flights
(and anything else)...

Professor Thomas Y. Levin

Princeton University

“Mr. Upgrade's exclusive strategies are invariably creative and often ingenious”

Mr. Upgrade Featured In:

Unleash Your TRUE Potential

Upgrade Your Life & Flights

With The Upgrade Process™!

Battle-tested over 28 years with Fortune 500 CEOs, Academy Award Winners, Hall of Fame Athletes, and people just like you.

Discover the 'Universal' 5-Step Process to improve your travel, relationships, career, business - anything that's possible

Watch the Free Video Training & join an elite group of high achievers now

Ari Fleischer

FORMER WHITE HOUSE PRESS SECRETARY

“Mr. Upgrade's strategies are amazing”

Why Is The Upgrade Formula^TM
Made for any Status Quo Rebel?

10X to 100X More Confidence

>>>GET UNSTUCK FASTER

With the Upgrade Formula and proven Five-Step Upgrade Process, you’ll upgrade better, easier, faster and cheaper. You will feel decidedly more confident and assured in every step you take, knowing you’re following a structured process (that makes sense) that has helped countless others upgrade their trips and life goals.

Get 10X to 100X More CLARITY

10X to 100X More Clarity

>>>Become the best version OF YOURSELF FASTER

By following The Upgrade Formula and proven 5-Step Upgrade Process, you can easily upgrade anything possible —from your personal relationships to your career — just like booking a better flight. Experience the freedom of seeing the path to your goals clearly laid out, making every upgrade 10X to 100X easier.

10X to 100X Easier Decisions

>>>REDUCE ANXIETY

Master the art of decision-making with clarity, simplicity, and efficiency.

Each decision you make becomes a direct step toward your upgrade goals, providing the power and confidence that comes from knowing you’re always improving deliberately not wishfully.

REALIZE 10X to 100X more potential

>>>UPGRADE YOUR LEGACY

Gain access to the principles of The Upgrade Process, empowering you to continuously evolve and upgrade any aspect of your life possible.

Feel the satisfaction of consistently becoming better, faster, easier, and more efficient—knowing that each day is an opportunity to upgrade your best life.

Rita Moreno

One Of 12 to win all four major

entertainment awards

"I already have an Emmy, Grammy, Oscar and Tony but now I am getting Mr. Upgrade's best… Heaven!"

Hi, I'm Coach Upgrade

Creator of The Upgrade Process™: As someone who shares your drive for improvement - known as Mr. Upgrade for the last three decades - I understand what it takes to consistently get the best possible - faster, easier, cheaper. The Upgrade Process™ is a reflection of my commitment to helping high achievers like you.

Founder of FirstClassFlyer.com: I revolutionized the premium air travel deals world with unheard of strategies for flying First Class, better, easier, and cheaper, every month over the last 28 years in the longest-running newsletter in the travel industry.

Trusted Coach and Advisor: Working with Fortune 500 CEOs, Hollywood Academy Award winners, Hall of Fame athletes, and other high achievers, coaching them to their best possible outcomes, is how it all came to be.

Dear Status Quo Rebel,

You are moments away from unlocking the process that will put you in the position to upgrade any aspect of your life (that is possible, of course) faster, better, easier, cheaper.

Like all of us, you have a deep-rooted desire to upgrade.

Who doesn’t want to improve their life?

We all desire upgrades.

We all want the best possible outcomes, and to become the best version of ourselves.

We all have this inner drive to upgrade.

It’s just a matter of where you focus that drive.

From morning till night, from birth to death, one of the primary motivations behind everything we think, say, and do, is the desire to upgrade our lives and the lives of those around us.

Think of your mind as a search engine for upgrades, always scanning for better possibilities.

If that’s true, then how important is your perspective when it comes to upgrading?

How important is your mindset towards upgrading?

Hi, I’m Matthew Bennett, the creator of The Upgrade Mindset^TM and The Upgrade Process^TM.

These come together in The Upgrade Formula^TM.

I created The Upgrade Formula after decades of publishing First Class Flyer.

I’ve tested my Upgrade Formula and Process with private coaching clients such as:

- Fortune 500 CEOs,
- Hollywood Academy Award winners,
- Hall of Fame athletes,

- And countless other ambitious, discerning people like you.

These are individuals who seek the best possible outcomes – better, faster, easier, and cheaper.

The Upgrade Formula Micro-course is launching this month.

I want to give you a sneak peek of the first lesson – absolutely free.

Just register at the link below, and it’s my gift to you.

You’ll get exclusive access to The Upgrade Formula (Micro-lesson #1 Video) and begin to discover how to upgrade any aspect of your life, better, faster, easier, cheaper.

This is the first lesson of The Upgrade Formula—the ultimate framework to improve anything possible.

It’s not just about flights.

It's about upgrading any aspect of your life, from your relationships to your career, your business, and beyond.

Whatever your ambition is, I’m committed to helping you unlock your upgrade potential.

That’s why I created this course, and why the first lesson is my gift to you.

Your perspective shapes your reality.

Upgrade the way you think.

Upgrade your perspective on upgrading, and you’ll change your life.

Embrace the Upgrade Mindset, and your life will never be the same.

The Upgrade Process is universal.

It applies to anything you want to improve.

Whether it’s upgrading your travel experiences or upgrading your personal relationships, career, or business – the principles remain the same.

My mission is to empower your potential to upgrade.

I can do that by helping you upgrade the way you upgrade.

See you Up front, on more than just flights...

Join a Community of Status Quo Rebels

What Clients Say About Matthew Bennett

“I jumped on Bennett's Biz Class strategy to Europe for $1,450 r/t”

Lawrence Pass, MD

HEART SURGEON NASHVILLE, TN

“I can't say enough about Matthew”

Paul Haggis

TWO-TIME ACADEMY AWARD WINNER, BEST PICTURES

“Bennett is top-of-mind when thinking about upgrading”

Tod Cohen

GENERAL COUNSEL AND VICE PRESIDENT AT STUBHUB

“Mr. Upgrade's strategies are delightful reading, even when you're not traveling”

Dick Bolles

AUTHOR OF WHAT COLOR IS YOUR PARACHUTE?, 10,000,000+ SOLD

What can you improve faster, easier, better, cheaper with
The Universal Upgrade Process^TM?