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Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Finances?
Wishfull
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Finances?
Sweet Spots
You don't think about where your finances are, but expect them to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want your finances to be is not realistically obtainable or sustainable. 
You expect the best possible financial upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your finances, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your financial options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your finances. This is living in fantasy land.
Your Finances?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Something Else?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Something Else?
Wishfull
You don't think about where you are, but expect life's circumstances to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want is not realistically obtainable or sustainable. 
You expect the best possible upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your upgrade. This is living in fantasy land.
Something Else?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Team?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Team?
Wishfull
You don't think about where your team is, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want your team to be or do is not realistically obtainable or sustainable. 
You expect the best possible team-building upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your team, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your team options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your team or those on it. This is living in fantasy land.
Your Team?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Career?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Career?
Wishfull
You don't think about where you are in your career, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
What you want in your career is not realistically obtainable or sustainable. 
You expect the best possible career upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your career, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your career options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to your career. This is living in fantasy land.
Your Career?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
A Relationship?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
A Relationship?
Wishfull
When you think about your relationship goals, you don't think much about where you actually are in your relationship, but you expect your desires to develop without your attention. This is living in fantasy land.
What you desire in your relationship is not realistically obtainable or sustainable. 
You expect to make the best possible relational upgrade decision, without spending much effort to discover or obtain options or opportunities. This is living in fantasy land.
You don't make decisions about your relationship desires, in the hope that someone else will decide, or that things will just turn out to be okay; or you decide without realistic thought about your improvement options, thinking that you can get away without deliberate implementation. This is living in fantasy land.
You think that your implementation is going to be final, sufficient, and permanent; that you don't need to continue to use an upgrade process with a new baseline. This is living in fantasy land.
A Relationship?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
You want the best possible upgrade, the "right-fit" upgrade for you. 
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
Your Flights?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
Your Flights?
Wishfull
You don't think about what your travel plans are, but expect them to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
The flight you expect  is not realistically available at the time you want it, for the price you want.
You expect the best possible travel upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
You don't make decisions about your travel plans, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your travel options. This is living in fantasy land.
You don't implement your decisions or you try implement them without giving attention to possible changes in your travel arrangements. This is living in fantasy land.
Your Flights?
Fantasy
“The definition of genius is taking the complex and making it simple.”
Albert Einstein
Your starting place
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Finances?
Wishfull
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Finances?
Sweet Spots
You don't think about where your finances are, but expect them to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want your finances to be is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible financial upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your finances, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your financial options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your finances. This is living in fantasy land.
5
Implementation
Your Finances?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Something Else?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Something Else?
Wishfull
You don't think about where you are, but expect life's circumstances to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your upgrade. This is living in fantasy land.
5
Implementation
Something Else?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Team?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Team?
Wishfull
You don't think about where your team is, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want your team to be or do is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible team-building upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your team, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your team options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your team or those on it. This is living in fantasy land.
5
Implementation
Your Team?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Career?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Career?
Wishfull
You don't think about where you are in your career, but expect it to develop without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
What you want in your career is not realistically obtainable or sustainable. 
2
Desires
You expect the best possible career upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your career, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your career options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to your career. This is living in fantasy land.
5
Implementation
Your Career?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
A Relationship?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
A Relationship?
Wishfull
When you think about your relationship goals, you don't think much about where you actually are in your relationship, but you expect your desires to develop without your attention. This is living in fantasy land.
1
Baseline
What you desire in your relationship is not realistically obtainable or sustainable. 
2
Desires
You expect to make the best possible relational upgrade decision, without spending much effort to discover or obtain options or opportunities. This is living in fantasy land.
3
Options
You don't make decisions about your relationship desires, in the hope that someone else will decide, or that things will just turn out to be okay; or you decide without realistic thought about your improvement options, thinking that you can get away without deliberate implementation. This is living in fantasy land.
4
Decisions
You think that your implementation is going to be final, sufficient, and permanent; that you don't need to continue to use an upgrade process with a new baseline. This is living in fantasy land.
5
Implementation
A Relationship?
Fantasy
You know where you are, at least relative to the particular upgrade (ie. goal) you want at the moment, setting you up to be clear-eyed about your desires.
1
Baseline
You want the best possible upgrade, the "right-fit" upgrade for you. 
2
Desires
You found the best upgrade (ie. goal) option possible, the perfect fit for what you want and where you are.
3
Options
You feel great about the one you just made because your options exceeded your expectations and were aligned with where you are and what you want.
4
Decisions
Congratulations! Your implementation is your new baseline! It's okay to repeat process, upgrading incrementally and iteritavely.
5
Implementation
Your Flights?
Sweet Spots
Almost all people start with a shiny object, not thinking about where there really are, their baseline.
1
Baseline
There is a big Upgrade Graveyard full of people that did not count the cost of their desire.
2
Desires
Not evaluating your range of options, or your options options, is the definition of missed opportunity or leaving things to luck.
3
Options
Maybe Deciding between unvetted options not only misses opportunity, but is a tremendous risk to implementation.
4
Decisions
Implementing your upgrade wishfully vs implementing your upgrade intentionally is likely to spoil all the effort you put in thus far.
5
Implementation
Your Flights?
Wishfull
You don't think about what your travel plans are, but expect them to develop favorably without your attention, because you are charmed or you deserve it, and good things just come to you. This is living in fantasy land.
1
Baseline
The flight you expect  is not realistically available at the time you want it, for the price you want.
2
Desires
You expect the best possible travel upgrade opportunity to be available to you, without spending any effort to discover or obtain it. This is living in fantasy land.
3
Options
You don't make decisions about your travel plans, in hope that someone else will decide, or that things will just turn out okay; or you decide without realistic thought about your travel options. This is living in fantasy land.
4
Decisions
You don't implement your decisions or you try implement them without giving attention to possible changes in your travel arrangements. This is living in fantasy land.
5
Implementation
Your Flights?
Fantasy
Label
“The definition of genius is taking the complex and making it simple.”
Albert Einstein

Your Approach

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Upgrade the way you Upgrade

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You’ll have access to the latest tools once the upgrade is complete.
Best Upgrade Possible With
We're applying the latest enhancements to improve your experience. This may take a few moments. Please don't close the app or refresh your browser. Your data is safe, and everything will be back shortly. Thanks for your patience!

New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.
Best Upgrade Possible With
We're applying the latest enhancements to improve your experience. This may take a few moments. Please don't close the app or refresh your browser. Your data is safe, and everything will be back shortly. Thanks for your patience!

New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.

With Upgrade Formula, Hit Your Goals Faster, Easier - Surely

Best Upgrade Possible With

Best Upgrade Possible With
We're applying the latest enhancements to improve your experience. This may take a few moments. Please don't close the app or refresh your browser. Your data is safe, and everything will be back shortly. Thanks for your patience!

New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.
Best Upgrade Possible With
We're applying the latest enhancements to improve your experience. This may take a few moments. Please don't close the app or refresh your browser. Your data is safe, and everything will be back shortly. Thanks for your patience!

New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.
Best Upgrade Possible With
We're applying the latest enhancements to improve your experience. This may take a few moments. Please don't close the app or refresh your browser. Your data is safe, and everything will be back shortly. Thanks for your patience!

New features and performance improvements are on the way.

We’re making things faster, smoother, and more secure.



You’ll have access to the latest tools once the upgrade is complete.
"What if the way to work wonders—faster, easier, and cheaper—was hiding in plain sight?"
Mr. Upgrade

What is an “Upgrade”?

up.grade (/ˈəpˌgrād/)

An upgrade is simply an improvement. An upgrade is an improvement – where the benefit of change outweighs the cost.
It’s an improvement to where you are, or to what you have, or to what you do, or your circumstances - your environment.
Or it’s an improvement to an option you have. Really, an improvement of anything can be an upgrade – an improvement to a plan for a trip you want to take, an improvement to a relationship you have, an improvement to your career, or an improvement to your business, or to your routine - to anything.

Up-grade verb to improve something

Up-grade noun an improvement to something

Goal noun a desired upgrade
* If you’re new to The Upgrade Mindset, when you see the word upgrade, just think of it as a goal desired, if not an improvement.

Why Ambitious People Fail to Upgrade?

Three Primary Reasons of why people don’t upgrade

Unrealistic
(Want what's not possible)
Uninformed
(Unaware of what
is possible)
Undeliberate
(Thoughtless effort)
Stagnant
Unmotivated
Stuck
Frustration
"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
Aristotle

Used by the world's leading companies

Join a Community of Status Quo Rebels

I jumped on Bennett's Biz Class strategy to Europe for $1,450 r/t.
Lawrence Pass, MD
HEART SURGEON NASHVILLE, TN
I can't say enough about Matthew.
Dick Bolles
TWO-TIME ACADEMY AWARD WINNER, BEST PICTURES
Bennett is top-of-mind when thinking about upgrading.
Lawrence Pass, MD
GENERAL COUNSEL AND VICE PRESIDENT AT STUBHUB
Mr. Upgrade's strategies are delightful reading, even when you're not traveling.
Lawrence Pass, MD
AUTHOR OF WHAT COLOR IS YOUR PARACHUTE?, 10,000,000+ SOLD
Join NowLearn More
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Simplicity is the ultimate sophistication.
-Leonardo da Vinci-
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